In the business of health, wellness and fitness, we are one small fish in a great big sea! Getting my name out there, sharing my vision and my passion, letting the masses know that I do make a difference, that I can change their life, that I promise to be there for them… well… lots of words that nobody can hear unless I get myself out there. I’ve tried many, many ways to do this.. today, I’m sharing the 3 best tactics that has positioned my business at the top of my industry…
Get To Know Your Community
Take a good look at the community! What’s happening, what are the demographics, the socio-economic situation.. ask yourself the question: What can I answer to? Every community, every city and even every neighborhood has something special or unique about it. I have found that when I take a look at what’s going on, when I’ve taken the time to chat and get to know my neighbors, when I’ve helped out at the local rink and met with parents and coaches… the problem was easy to identify. Once that problem is clear, it’s then easy for me to create a program that will be helpful, accessible to them and most of all… EASY TO SELL
Here’s an example of how I was able to grow my business through my community!
I’ve just moved into a neighborhood where there are mostly young families with children. BONUS!!!
Overworked Parents with very little time to take care of themselves
The freedom to just pick up and go to the gym
How Can I answer To Those Obstacles?
Create a time slot that will work in their daily lives -
Create a format where the children can either join in or are taken care of
Create a program where the costs are at a minimum, work the masses as opposed to the individual. This will keep the cost down per capita, but will increase your hourly rate.
I’ve created a program in the community where parents and children can play and work together. I’ve hired young trainers to work with the children and more mature trainers to work with the adults. Why? the young trainers are typically very high energy, more able to handle a mass of children through play. The more mature trainer has more insight on the emotional needs of the adult. I’m generalizing, but it works!
Volunteer – getting to know people who know people
If you’re looking to get your business out of your community and into a bigger forum, it can be quite the obstacle creating a space for yourself. The city is a forum where people commute, they are in a hurry.. go fast, go strong.. go home! Cities also have people who live and play there. In my own experience, I have found that helping out with volunteer work has helped grow my business. Giving a little bit of time where my heart lives has given me the opportunity to meet the leaders of those cities. For example, I am on the board of the Silver Moon Foundation, an organization who’s mission is to raise funds for children’s charities. The contacts that I have made through a genuine love of helping has opened many, many doors. I now know people who know people!
Networking – Like minded business people
Last week, I spoke on networking and the importance of meeting business people who can help you grow your business. This is one of the key aspects of business growth. It’s not about knowing people who do what you do, it’s about knowing people who’s specialty will change the scope of your business. Through these networking groups, I have met professionals in all aspects of business. From accountants, to branding experts, to social media experts to travel agents! They all have a specialty that I have tapped into at one time or another to guide me through my business growth. I bodies, for sure… I always need help from professionals who know what they do! and yes, though not a selling event, it has brought business! Helping each other, guiding each other… now that’s networking!
It really is about getting ourselves out there! Being seen, participating… I am more successful when I play a bigger part!
How do you get yourself out there? How do you position your business amongst the leaders of the community? Share your story, I’d love to learn from you too!