Are you just starting out with your business and not sure how and why branding is important to your growth?  I went through that process and boy! did I learn!  Let’s face it, the health and wellness industry is a huge industry that is growing by leaps and bounds.  Competition is fierce, from the big gyms to the small private boutiques, it’s everywhere!  So how do you position yourself in the industry?  How do you let potential clients know that you’re out there, that you offer a different feel, that you are just different form the everyday?

Let’s start at the beginning…. When i first started on my own in the industry, I was working word of mouth, small business cards (they were bland and ugly really)… I was doing my thing on a very small scale, not really going anywhere.  I tried different tactics to get out there but really, nothing was working.

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If you’re like me, your business may attract a certain clientele… Sometimes, I feel like I’m doing the same thing over and over again without much variety because… well… I’ve found my niche!!

A niche clientele is one where the same type of client comes through the door, asks and buys the services that you offer.  Usually, it’s because you’re either great at that work, or that you have positioned yourself in that line of work.  Social media, advertising, word of mouth marketing, testimonials all contribute to a niche clientele.  What we should be thinking about is how to build that preferred client base…

The good in that…

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